Wanice Carlos Alfes (born in 1976) moved in 2018 her career:
From a publicist in health to the realm of science. She was accepted at FHWien der WKW for her masters in cyberpsychology of communication, while acting as a CCO at permed-N – agency for e-Health Solutions in Germany.
Alfes had acted as a CMO at LatinMed/SP for organizations such as Pfizer, Merck and Johnson & Johnson. As an entrepreneur she also co-created programs in quality of life and CSR for CIESP, Gerdau, Atotech/TOTAL.
Previously, Alfes was a public servant working as an operational quality coordinator at DETRAN/RJ for seven years.
In preparation to her masters, Alfes certified at Oxford – Executive Programme, and MIT Sloan – design thinking and data & analytics.
Advancing the MSc, she certified as a global health specialist at Harvard, where Alfes earned an accolade for her paper “The Global Burden of Mental Illnesses and the ICTs Influence," and her concept of E-Governamentality on Foucault and Max Weber perspectives.
Throughout her career, Alfes has counted on art: music and expressionist painting
have been the foundation bridges in her multidisciplinary journey:
In 2016 she launched the album GENAU by GEMA in partnership with the German Holger Mertin – a respected ethnomusicologist/sociologist and philosopher at the Frankfurt University, in original compositions uniting Brazilian rhythms and contemporary percussion.
Alfes has also attended NAS – National Arts Strategies, developing the project:
The Ballad of Frank Walter – in honor of the Caribbean artist´s 100th birthday.
In 2024 Alfes certified at MIT CSAIL in HCI/UX earning an accolade with her paper
“The Transformative Potential of High-Performing Applications in Health."
Since her masters, Alfes expanded her knowledge attending Cambridge – the neuroscience of decision-making, Grenoble – political science and Groningen –
network science.
To evolve her philosophies with method, last year Alfes has applied at Harvard to training in higher teaching - where she initiated ViSP-Lab conceptual development: a framework validated through the institution: applied cyberpsychology toward metacognition´s evolution in the age of AI.
This entire multidisciplinary journey culminates in her current focus: applying an engineering approach to the science of metacognition.
THE ORIGIN OF ViSP
I replied, "Well, Professor Eilan, like most great ideas, they often arise from urgent needs.
There was a time when I was balancing my master's studies, executive programs, running a business, and navigating ICTs. I was seeking strategic—and hopefully expert—support.
The result? When I explained my cognitive overload, bordering on a nervous breakdown, the specialist asked how I was feeling. I used terms familiar to me, saying:
'Oh, I feel like I'm on a roller coaster, undertaking a master's in cyberpsychology, writing a book on the global burden of mental illnesses and the roles of ICTs, and developing complex likelihood models for startups... I feel like I'm in the fourth circle of Dante's hell and struggling with a weak scaffold for the sixth!'
The specialist paused and replied, 'Okay, just a minute... Cyber what? Hmm... I "T"C.? Like a model... Ah, of course: Dante and this hell is your partner, isn't it?'"
Professor Eilan immediately resonated with this situation, and after sharing some smiles, I added, "That was when I realized we need better cognitive scaffolding for elite leaders and top-tier academics in our cyber era."